WWF Market
A brand film for WWF Market that follows their entire supply chain from start to finish takes place in an area of 416 km2.
Cotton fields, raw fiber, spinning, weaving, pattern cutting, finished garment, eco-friendly packaging. Every stage is rendered in CG at a level of detail that makes the process feel physical and close. The concept came directly from their proposition — all production happens within 416 km², so we built the film the same way. End-to-end, nothing left out, just one continuous journey through a local supply chain where you can see exactly where everything comes from and where it ends up. The visual language stays grounded in greens and natural tones throughout, treating sustainability not as a marketing angle but as something you can actually watch happen.
