Petting Zoo

Petting Zoo is an Australian music festival known for its eclectic lineup and irreverent spirit. For their latest edition, we created a visual identity that leans into the unexpected — combining AI-generated imagery with hand-crafted design elements to produce something that feels both futuristic and tactile.

The identity system lives in a vibrant pink and blue palette, with generative visuals that shift and morph across applications. No two posters are exactly alike, and the social media rollout used AI-driven variations to keep the audience guessing. The result is a festival brand that feels as unpredictable as the experience itself.

We created 9 festival characters...

The brand is the headliner.

Custom typography was created for artist announcements.

We also designed stickers, wayfinding elements, and merchandise for the festival.